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 ginger atwood, President and owner
The Alexis Agency evolved from Ginger’s ongoing passion for Advertising and Public Relations. Over the past 20 years she has developed a team network of highly skilled strategists, creative talent and brand managers. She holds a deep belief that long-term client relationships and loyalty are critical for success. This commitment, and the flexibility to develop unique approaches to each account’s needs allow her team to continually think creatively.
Her career experience includes working from both sides of the marketing equation – from the client’s perspective to the agency world. This experience shaped her mission to launch an agency that could more effectively achieve results for clients. Over the years, her industry experience has spanned healthcare, hospitality, retail, apparel, banking, financial, real estate, aviation and education.
She is active in numerous non-profit organizations, including the Environmental Learning Center, the Education Foundation, and currently serves on the Board of Directors for Special Equestrians of the Treasure Coast. Her belief in giving back to the community includes committing The Alexis Agency to providing marketing assistance for two non-profits annually.
Ginger graduated from Salem College in N.C. with a B.A. in Communications and a major in Journalism.
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 Anita Haynes, creative director
Having grown up in a small town in Minnesota, Anita thinks that it was the cause of her early wanderlust. After graduating from the University of Minnesota, she couldn’t wait to explore the big wide world. With more than 25 years in advertising, she’s plied her craft as a copywriter and strategic problem solver in Australia, New Zealand, Singapore, Hong Kong, India, and Honolulu. She’s held the positions of Sr. Copywriter, Associate Creative Director, Creative Director, and President. Anita has worked for some of the largest and best-known agency networks in the world: Y&R, DDB, BBDO, and DMB&B. She’s lost count of the creative awards she won over the years.
After coming to Florida in 2000 to join the in-house marketing department of Silversea Cruises in Fort Lauderdale, Anita’s wanderlust slowed down a bit (only two addresses in 10 years), but her passion for the business did not. She has worked on everything from soup (Campbell’s) to nuts (Mauna Loa Macadamia). She has deep experience in branded luxury goods, hospitality and tourism, real estate, economic development, retail, and B2B, and loves digging in and learning new business categories.
One thing youll notice about Anita right away -- she isnt afraid to ask the hard questions. She truly believes that understanding her clients business is the path to breakthrough creative ideas. And we couldnt agree more.
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 Ryan Gragg, Communications Director
Specializing in new media, strategic planning, and message development, Ryan brings savvy experience to The Alexis Agency team. Following graduation from ASU, he trekked north to Washington D.C. where he landed in Crystal City working at national headquarters for Senator John McCain's Presidential Campaign. Not ready to leave the Nation's Capital after the election, Ryan gained additional experience in the D.C-based think tank, Hudson Institute, and subsequently on Capitol Hill. It was in Washington that Ryan quickly realized the impact social media coupled with the right message and strategy generates
A native of North Carolina, Ryan holds a B.S. in Political Science with a focus in International Relations and Comparative Politics and is currently pursuing graduate study at Columbia University. With a passion for technology, issues advocacy, government relations, hospitality and business, he brings strong leadership skills to our Public Relations & Marketing team, not to mention the ability to think quickly on his feet.
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 Susan lewis, account executive
Susan joined The Alexis Agency team as Account Executive in 2009. A Manhattan native, she relocated to Vero Beach and wasted no time seeking us out. She brings with her more than 18 years of high-profile event planning, vendor management and client account management experience, including The Metropolitan Opera, The Museum of Natural History, The Whitney Museum, The New York Botanical Garden, The American Ballet Theatre, The Guggenheim Museum, The Museum of Modern Art, and Mt. Sinai Hospital. Her experience and understanding of luxury markets is an ideal complement for The Alexis Agency’s clientele.
Susan holds a B.A. in Liberal Arts from State University of Stony Brook, in Stony Brook, NY with minors in painting and art history. |
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