Challenge :: Create new awareness and demand amongst family-owned businesses that a professional consultant can be a viable solution to address often-sensitive issues and family dynamics within the family business.
Solution :: Implement an integrated public relations and advertising approach, utilizing smart digital marketing and tracking, online and print advertising within specific geographic areas, and leverage our own professional network to introduce John Brooks to the business community.
Results :: Within the first six months, we successfully pitched story ideas to regional media, resulting in full feature articles in print publications and appearances on broadcast business news shows. We successfully secured special presentations with wealth managers and private clubs whose clients and members were ideal prospective clients. And our new website and SEO initiatives increased traffic and inquiries within the market.