Challenge :: 1) Deliver the information developed by CAAL’s leadership to a larger audience, with particular focus on younger leaders who are entering or moving through the aviation and aerospace industries. 2) Find a way to foster dialogue and engagement between the center’s leadership and industry professionals as well as students around the world.
Solution :: We started with a clean slate and the full trust of the organization’s leadership. After reviewing the university’s online operations, we determined a method by which to promote and enhance both missions simultaneously. First, grow the audience and awareness of CAAL. Second, grow the university’s online presence and engagement through social media and digital marketing. We recommended establishing a proprietary blog to collect and publish the thoughts of all leaders on a regular basis, connecting it with the university’s official presence on Facebook, Twitter, and LinkedIn as well as promoting the mission and content through online public relations initiatives to gain industry acceptance and recognition.
Results :: The CAAL Blog and Embry-Riddle’s social media presence grew together at impressive rates. Engagement increased across all platforms, and industry publications recognized CAAL’s mission and online initiatives in their own proprietary publications and websites. Since its inception just 14 months ago, our statistics reveal the blog averages 4,301 monthly visitors and 7,480 page views. It experienced a spam rate of less than 3%. The blog and CAAL have been recognized by industry-leadings publications like Aviation Week and Aviation International News.
Visit :: www.TheCAALBlog.com