Challenge :: A successful company that’s smart enough to know they must stay ahead of the curve in an ever-changing marketplace turned to us to take their marketing to the next level. This also meant integrating their affiliate company into the plan, which posed the greatest challenge since it required changing public perceptions.
Solution :: Determine the public’s understanding of Croom’s services, then write the strategic Advertising and PR plan to address any misconceptions while increasing awareness with prospective clients and media alike. What followed was a smart ad campaign confirming them as the leading experts in the area of building, remodeling, and home preservation as well as developing websites, SmartMove videos, successfully generating our own online news, and securing multiple print and online media articles.
Results :: We positioned Croom and their affiliate, Whitehall Professional Property Management as the unified, most experienced contractor, maintenance and property management companies, strategically co-branding the two and filling a niche within the market.
"After 31 years in business and working with numerous advertising and public relations companies, we've never had an integrated package like what The Alexis Agency provides us. They have outdone everybody we've worked with." David Croom, President and Founder