Challenge :: Following a highly successful launch of DAE University and DAE Flight Academy brand identities and marketing materials, DAE once again turned to the Alexis Agency to help launch their new business–to–business unit, DAE Capital. A well–strategized logo and tagline drive the brand followed by complete marketing materials, including identity, brochures and widespread advertising campaign.

Solution :: Focusing on DAE Capital's primary benefits – the brand equity of the Dubai location, the ability to purchase the most modern commercial aircraft on the market, and the highly experienced business aviation team – we created a savvy logo and tagline to mirror the global influence and rich heritage of this new leasing company. Understanding how expertise matters in the aviation industry, the Alexis Agency is smartly positioning DAE Capital as the "global aviation source" in international markets.

Results :: DAE Capital is fast becoming an international source, launching boldly into a world–class aircraft leasing business. The Dubai Air Show witnessed unprecedented aircraft purchases by the new business unit. Additionally, the 2008 Farnborough Air Show in England witnessed the launch of the competitive, global aircraft-leasing brand.. Also see DAE Flight Academy and DAE University.