Reach :: DAEU approached the Alexis Agency to create a brand identity and supporting marketing materials so they could effectively enter the International, private education sector. Our objectives were to develop a complete brand that communicates to potential students and positions the University as a leading aviation/aerospace institution

Frequency & Consistency :: We began with the most visible element of the brand – state–of–the–art aircraft. Our dynamic, mosaic paint scheme evolved into supporting print collateral including: student viewbooks, faculty and advertising campaigns, student and business-to-business recruitment brochures, and original aircraft illustrations.

Results :: DAEU's national and international profile exploded into the marketplace, attracting the attention of new recruits and established aviation businesses alike. The award winning campaign swept Gold, Silver, and two Merit awards from the 23rd Annual Admissions Advertising Awards. Our greatest coup was winning contracts for two more of DAE’s corporate divisions , DAE Flight Academy and DAE Capital.