Challenge :: Miller’s was well established with custom homebuilders and interior designers. However, many potential customers perceived them to be expensive and catering to the trade only. Miller’s needed to convey the message that they offer great style at affordable price points for everyone.
Solution :: A print campaign running in major lifestyle magazines challenged the conventional thinking that high style comes only at a high price. Headlines offered “Dollars per satisfying soak” and “Pennies per stimulating spray.” The theme was carried through to their website, public relations initiatives, and on to their social media and optimization plan.
Results :: “The Alexis Agency zeroed right in on what we were all about and what we needed to achieve in a challenging retail environment. It’s early days yet, but when new customers come in with your advertisement or article in hand, you know you’re moving in the right direction.” Victoria Pfeil, President/Owner