Posted on November 10th, 2010
FOR IMMEDIATE RELEASE
Ryan Gragg
Public Relations and Social Media Manager
The Alexis Agency
704.895.3051 (office)
828.773.0612 (mobile)
ryan@thealexisagency.net
Daytona Beach, Fla., Nov. 8, 2010 – The Center for Aviation and Aerospace Leadership (CAAL) at Embry-Riddle Aeronautical University – Worldwide will host its second Aviation and Aerospace Manufacturing Summit on Feb. 23-25, 2011, at Disney’s BoardWalk Inn in Orlando, Fla.
The two-day summit will present data and address issues on the state of aerospace manufacturing in the United States and around the world for both military and commercial markets. Events will include workshops on leadership and strategy, lectures, panel discussions, and presentations on hot topics and key trends affecting the industry.
“Last year’s inaugural Aviation and Aerospace Manufacturing Summit was an outstanding example of the high-quality outreach we want to continue to provide to our aviation leadership community,” said John R. Watret, Ph.D., Executive Vice President of the Worldwide Campus. “We are excited to announce that this year’s event will offer even more opportunities to continue the dialogue about how to successfully solve critical leadership and management issues facing aerospace manufacturers.”
Leaders from across the industry, ranging from the U.S. military, NASA, and Department of Commerce to private industry and academia, will conduct the summit’s sessions and seminars. The 2011 summit will feature an array of industry leaders that reads like a “Who’s Who” in aviation and aerospace, including Gen. Norton A. Schwartz, Chief of Staff of the U.S. Air Force; Tony Velocci, Editor-in-Chief of Aviation Week & Space Technology; Gregory F. Hall, Vice President of Aircraft Maintenance for FedEx Express; and Raul Regalado, President and CEO of the Metropolitan Nashville Airport Authority, who will be addressing the findings of the Department of Transportation’s Future of Aviation Advisory Committee.
“Through focused research, knowledge management, and targeted development programs, CAAL explores both the personality traits that define great aviation and aerospace leaders, as well as the knowledge, skills, and best practices required to excel at the highest levels of industry,” said Dr. Robert Materna, Director of CAAL and a professor of Business Administration at Embry-Riddle Aeronautical University – Worldwide.
Additional featured faculty and staff include U.S. Air Force Brig. Gen. (Ret.) Robert E. Mansfield Jr., aerospace executive in residence for CAAL; Dr. Bruce Ellis, Senior Aerospace Economist and Manufacturing Strategist for CAAL; Dr. Kees Rietsema, Director of Research for CAAL; and Dr. Ken Jennings, Managing Director of Third River Partners, a leadership development and strategy execution consultancy whose clients include Aerojet and General Electric’s jet engine division.
“The challenges facing the aviation and aerospace industry today are complex, and there is a tremendous need for programs than can prepare leaders to meet these challenges,” said General Mansfield. Even though there are signs that certain sectors of the industry are improving, recovery is far from certain. The 2011 Summit will help decision-makers anticipate and respond to these challenges and provide insight to assist them in being even more effective.
For more information on the 2011 Aviation and Aerospace Manufacturing Summit in Orlando, or to register, please visit: www.caalsummit.com.
The Center for Aviation and Aerospace Leadership (CAAL), within Embry-Riddle Worldwide’s Department of Business Administration, was founded in late 2008 to capture, create, and share relevant information on leadership in the aviation and aerospace industry. CAAL’s objective is to create a multidisciplinary community that drives innovation and fosters excellence in leadership and management practices across the industry.
Embry-Riddle Aeronautical University, the world’s largest, fully accredited university specializing in aviation and aerospace, offers more than 30 undergraduate and graduate degree programs in its colleges of Arts and Sciences, Aviation, Business, and Engineering. Embry-Riddle educates students at residential campuses in Daytona Beach, Fla., and Prescott, Ariz., through the Worldwide Campus at more than 170 locations in the United States, Europe, Asia, Canada, and the Middle East, and through online learning. For more information, visit www.embryriddle.edu.
Posted in Embry-Riddle Aeronautical University Worldwide
Posted on November 10th, 2010
FOR IMMEDIATE RELEASE
Ryan Gragg
Public Relations and Social Media Manager
The Alexis Agency
704.895.3051 (office)
828.773.0612 (mobile)
ryan@thealexisagency.net
Daytona Beach, Fla., Oct. 20, 2010– Embry-Riddle Aeronautical University- Worldwide will now offer the highly coveted Master of Science in Project Management at their Jacksonville, Florida campus. The program has received endorsement by the industry-esteemed Project Management Institute. The graduate curriculum was developed entirely by certified Project Management Professionals (PMPs), the recognized global standard for project management.
From aerospace and engineering to business and technology, today’s most dynamic fields require trained and qualified project management professionals. The Master of Science in Project Management program will prepare students to overcome the many challenges facing working professionals today and equip graduates with the most essential skill-sets required for success. The degree will provide students the know-how to achieving on-time, on-budget project management.
“Master of Science in Project Management graduates are increasingly being sought after by employers in varying fields, “ Dr. Earl Wheeler, Program Chair for Project Management said.
“As companies continue to focus on attaining managers trained to complete projects on-time and on-budget, Project Management Professionals (PMPs) have become highly valued assets for companies and organizations,” Wheeler added.
The comprehensive degree program will help students master the project management process, including:
Integrated planning and scheduling
Cost estimation management
Risk and quality management
National and international standards and practices
Ethics and legal considerations
Information technology
Organizational structures
Managerial communications
“I work on multiple projects at any given time of varying natures. My education in project management helps me to better understand what is necessary to successfully execute our project contracts, and to understand the decisions of my management team,” said Christopher Thompson, MS Project Management ’09.
For more information about the Master of Science in Project Management offered through Embry-Riddle Aeronautical University – Worldwide, please visit www.embryriddle.edu.
Embry-Riddle Aeronautical University, the world’s largest, fully accredited university specializing in aviation and aerospace, offers more than 30 undergraduate and graduate degree programs in its colleges of Arts and Sciences, Aviation, Business, and Engineering. Embry-Riddle educates students at residential campuses in Daytona Beach, Fla., and Prescott, Ariz., through the Worldwide Campus at more than 170 locations in the United States, Europe, Asia, Canada, and the Middle East, and through online learning. For more information, visit www.embryriddle.edu.
Posted in Embry-Riddle Aeronautical University Worldwide
Embry-Riddle Aeronautical University’s Worldwide Campus Launches iPhone App
Posted on November 10th, 2010
FOR IMMEDIATE RELEASE
Ryan Gragg
Public Relations and Social Media Manager
The Alexis Agency
828.773.0612
ryan@thealexisagency.net
Daytona Beach, Fla., Oct. 15, 2010 – Embry-Riddle Aeronautical University’s Worldwide Campus has launched its own iPhone app for use on iPhones, iPads, and iPod touches.
The Embry-Riddle Worldwide app is free and available for download from the Apple iTunes Store. The official Embry-Riddle Worldwide iPhone app, Worldwide Mobile, is the result of collaboration between Story+Structure LLC and the Worldwide Campus Marketing Department.
The app is a mobile gateway to the Embry-Riddle Worldwide Campus community of prospective and current students, alumni, faculty, staff, and aviation and aeronautics enthusiasts. It provides an opportunity to see what’s happening at the Worldwide Campus.
The key features include:
• News: Find up-to-date announcements, news stories, and videos
• Directory: Keep in contact with Worldwide community members, faculty, and staff with the tap-to-call or email feature
• Degree Programs: Explore which Embry-Riddle program is best for you
• Courses: View course descriptions for each program
• Professional Education Courses: Learn about seminar and program offerings
• Resources: Browse the program and course catalog, as well as other valuable information
• My Worldwide: Use the GPS function to locate your nearest Worldwide location
“Social media is second nature to our current and prospective students, and in today’s society it is integrated into many different aspects of our lives,” said John R. Watret, Ph.D., Executive Vice President and Chief Academic Officer at Embry-Riddle Worldwide. “We have long recognized that academic quality and innovation go hand-in-hand. With more than 170 locations, it was imperative that Embry-Riddle Worldwide provide a convenient source for our staff, students, and prospects to access Embry-Riddle Worldwide information from anywhere in the world, at any time.”
Several beta releases of the application served to measure usability and software quality, culminating in a final public release of Worldwide Mobile in the App Store in September.
“We believe the success of the project has been ensuring that Worldwide is able to deliver fresh, accurate, and interesting content on a platform that can accommodate growth in both capacity and capability,” said Michael Trachtman, the leading Embry-Riddle Worldwide app developer from Story+Structure LLC. To download the Worldwide Mobile app, please visit, www.itunes.com.
Possible future plans for Worldwide Mobile includes growing the existing feature set, development of a Blackberry and Android version, and evolving the web-based community-networking platform.
Embry-Riddle Aeronautical University, the world’s largest, fully accredited university specializing in aviation and aerospace, offers more than 30 undergraduate and graduate degree programs in its colleges of Arts and Sciences, Aviation, Business, and Engineering. Embry-Riddle educates students at residential campuses in Daytona Beach, Fla., and Prescott, Ariz., through the Worldwide Campus at more than 170 locations in the United States, Europe, Asia, Canada, and the Middle East, and through online learning. For more information, visit www.erau.edu.
Posted in Embry-Riddle Aeronautical University Worldwide
Posted on November 10th, 2010
FOR IMMEDIATE RELEASE
CONTACT:
Ryan Gragg
Public Relations & Social Media Manager
The Alexis Agency
704.895.3051 (Office)
828.773.0612 (Mobile)
ryan@thealexisagency.net
VERO BEACH, FL, November 8, 2010 – The DPHA Annual Conference and Product Showcase brought together a number of unique, new and efficient decorative plumbing and hardware products. Highlights of the show included sessions with industry experts and the launch of new eco friendly decorative plumbing and hardware designs. For the first time in the conference’s history, a professional Q&A forum was offered to the attendees, featuring industry experts. David Croom, President of Croom Construction Company, was the General Contractor expert on “The Creative Trilogy” panel.
Croom candidly answered questions from the group of representatives, dealers and manufacturers, noting that he has always felt passionate about building, remodeling, and helping clients build their luxury dream homes. When asked how the decorative plumbing and hardware retail industry could better serve contractors, Croom stated that they needed to “reevaluate how they currently work with industry professionals like contractors, interior designers, architects, and even plumbers. Building homes in the luxury market has changed. Our economy has changed dramatically in the last five years, and your business must make changes to adapt, including re-examining your margins.”
David Croom received his Bachelor’s Degree in Business Administration and Industrial Engineering from the University of Georgia and an MBA from the University of Miami.
Early in Croom’s building career, Llwyd Ecclestone Sr., founder of John’s Island in Vero Beach, invited Croom to partner with him to build luxury homes and oceanfront apartments in 1978. “I knew instantly that I finally had an opportunity to execute the architectural details and achieve the level of quality that had been so familiar to me while growing up in Virginia,” said Croom.
When asked the secret of his success, Croom replied that his engineering and architectural experience combined with strong people skills and a natural penchant for sales continue to guide him and his business.
He also added that to overcome some of the obstacles and challenges facing the industry, including tough economic times, “Croom Construction continues to focus on highly attentive customer service and anticipating the need for new and valuable services.” For example, Croom Construction pioneered preventive home maintenance and property management for the high-end homes that they built by opening Whitehall Professional Property Management over 12 years ago. Today, other builders are following their lead.
Vicki Pfeil, President of Miller’s Fine Decorative Hardware in Jupiter, was inspired by Croom’s message. Pfeil said, “It’s clear that Mr. Croom has the qualities you need to succeed – he has determination, is a go-getter, and has a ‘can’t fail’ attitude. After hearing him I realize that I need to take a different approach to achieve some of my current goals. I’ve started to take the adequate steps to incorporate an updated business plan that is focused on future business needs and goals for industry professionals.”
As the founder of Croom Construction, David brings a natural-born, winning attitude to the process of
building and renovating homes. His client relationships and his strategy for creating beautiful homes immediately demonstrates his deep commitment to getting it right.
About Croom Construction Company
Croom Construction Company was founded in 1978 and has since built over 600 estate homes in developments such as Windsor, Orchid Island Golf & Beach Club, John’s Island, and The Moorings. Croom Construction Company continues to rank nationally for their remodeling and renovations division, including 13th place in this year’s Remodeling Magazine 550 and 79th place in the nation’s 2010 Top 500 list of remodeling firms by Qualified Remodeler Magazine. Croom Construction Company is located at 1201 19th Place, Suite A400, Vero Beach, Florida. For more information, call 772-562-7474 or visit www.solidcroomconstruction.com.
Posted in Croom / Whitehall, Miller's Fine Decorative Hardware
Posted on November 10th, 2010
Vero Beach, FL, August 30, 2010 – The Alexis Agency, a Vero Beach-based full service advertising and public relations agency that delivers strategic marketing, branding, and reputation management solutions, announces a new client to its roster.
Joining The Alexis Agency’s client roster is Embry-Riddle Aeronautical University – Worldwide (ERAU). With more than 170 campus centers in the United States, Europe, Canada, the Middle East, and Asia, ERAU- Worldwide is the world’s largest, fully accredited university specializing in aviation and aerospace studies.
In addition to new clients and recent ADDY Award accolades, The Alexis Agency has doubled its office space and added a new social media division entitled Alexis Interactive.
“We are optimistic that our partnership with the Alexis Agency will enhance our ability to meaningfully connect with prospective and current students, faculty, staff and alumni in new and innovative ways. Moreover, the relationship will solidify and continually reaffirm our brand recognition as the world’s leader in aviation and aerospace higher education.” said Bill Hampton, Associate Vice President of Marketing & Enrollment for Embry-Riddle Aeronautical University- Worldwide.
The agency’s new accounts’ scope of work will also include social media marketing and management, as well as local and international advertising and public relations campaigns.
“Our agency’s dramatic growth is due in part to our team’s expertise and dedication to our clients,” said Ginger Atwood, President of The Alexis Agency. “It’s also a sign that we understand how our clients must relate to their own customers’ behaviors in order to build strong relationship marketing.”
About The Alexis Agency
The Alexis Agency is a full-service advertising and reputation management agency specializing in branding, public relations, new media management, web development, and custom advertising solutions. Since 2007, The Alexis Agency has worked with multiple clients, including Dubai Aerospace Enterprise, Croom Construction Company, Whitehall Professional Property Management, Miller’s Fine Decorative Hardware, OcuCue, Celadon Reef, Children’s Home Society of the Treasure Coast and The Laughing Dog Gallery. For more details, visit www.thealexisagency.net, follow us on Twitter and Like Us on Facebook.
Posted in Agency News, Embry-Riddle Aeronautical University Worldwide
THE ALEXIS AGENCY LAUNCHES NEW MEDIA DIVISION
Posted on August 30th, 2010
Vero Beach, FL, August 24, 2010 –Vero Beach-based The Alexis Agency, a strategic public relations and advertising firm representing local, national and international brands, has launched Alexis Interactive, a full-service digital and social media division, announced Ginger Atwood, President and Owner. The new media division will offer a full range of online and digital capabilities, including social networking writing and management, web analytics and tracking, web site design, video development, search engine optimization, and online creative campaigns.
Alexis Interactive helps bridge the digital divide, connecting traditional marketing and public relations with web 2.0 and beyond. Consumers increasingly make purchasing decisions about products and services through online research and relationships on social networks.
The goal of The Alexis Interactive division is to create and execute social marketing campaigns that leverage new media opportunities for businesses, ultimately helping them find new consumers and developing a much deeper brand-building experience with them.
“Couple the Alexis Agency’s advertising and public relations expertise with Alexis Interactive, and you create a platform for real-time communication, stellar creativity, instant tracking, and faster marketing results,” said Atwood.
About The Alexis Agency
The Alexis Agency is a full-service advertising and reputation management agency specializing in branding, public relations, new media management, web development, and custom advertising solutions. Since 2007, The Alexis Agency has worked with multiple clients, including Dubai Aerospace Enterprise, Croom Construction Company, Whitehall Professional Property Management, Miller’s Fine Decorative Hardware, OcuCue, Celadon Reef, Children’s Home Society of the Treasure Coast and The Laughing Dog Gallery. For more details, visit www.Alexis-Interactive.net, follow us on Twitter and Like Us on Facebook.
Posted in Agency News
Follow PR pro’s tips for crafting powerful e-mail messages
Posted on July 5th, 2010
E-mail marketing can be an easy, cost-effective way small businesses can promote products and services, but if these e-mails end up in a trash folder unopened, they’re a waste of time and money.
Posted in Agency News
Posted on June 28th, 2010
The giving hearts of the owners of Dyer Chevrolet and Dyer Mazda Subaru just awarded their 25th Dyer Difference Award of $3,000 to the Substance Awareness Council of Indian River County, who is hosting a 5K Run/Walk at 7 a.m. this Saturday at Riverview Park in Sebastian. For addittional information about the run, call (772) 770-4811 or visit www.sacirc.org.
Posted in Agency News, CHS of Florida
Good for You, Indian River County
Posted on June 25th, 2010
The Education Foundation of Indian River County received a grant for $5,000 from the Bank of America Charitable Foundation to provide opportunity grants to the School District of Indian River County. The funds will provide clothing, backpacks, sneakers and field trip scholarships to children in need.
Posted in Agency News
Vero Beach’s OcuCue LLC Announces Management Team and New Blog
Posted on June 4th, 2010
VERO BEACH, FL., June 4, 2010 – One of Florida’s newest technical start-ups, the visual analytic network monitoring solution company OcuCue LLC, recently named its leadership team and launched a blog, announced Stuart C. Woodward, president of OcuCue.
“We are thrilled to have formed such a team of experienced, talented individuals at our Vero Beach headquarters,” said Stuart C. Woodward, president of OcuCue. “Employees are the foundation of a company, and with this team I am confidant OcuCue is structured for success.”
Russ Grant was named Director of Technology for OcuCue. With over 20 years’ experience in the IT industry, Grant knows the frustrations that IP network engineers face when they spend too much time drilling and troubleshooting. Prior to OcuCue, Grant was account manager with SITA, the world’s leading service provider of IT business solutions and communication services to the air transport industry. Earlier he managed American Airlines’ second largest network operations center. He holds an Associate’s Degree in Electronic Engineering from ITT Technical Institute, is a Cisco Certified Network Associate, a certified Novel Engineer and a Microsoft certified Systems Engineer.
Barbara Cassidy has been named Director of Sales for OcuCue. Before joining OcuCue, Cassidy worked in various sales and consulting roles with SouthStar Development Partners in Vero Beach, and Votar Corporation, The Yankee Group, Telsource Corporation and AT&T in Virginia and Maryland. She holds a MBA from George Washington University, a BS in Commerce from the University of Virginia, and is a CMSP (Certified Managed Services Professional).
Samuel Schultz, an Orlando native, is a Sales Engineer at OcuCue. He spent four years as an IT Technician with Sea World of Florida in Orlando and is a CMSP. Schultz has worked in various customer service roles with Service Master and Elavon in Knoxville.
Erik Penfield, CSMP, held technical management positions with Green Atom, Data Intensity and Oracle before joining OcuCue as an Account Manager. Prior to building his technical expertise, Penfield worked as a chemist at St. Louis Testing Labs, Ethyl Corporation, Chemir and Quanterra. He holds a bachelor’s degree in Chemistry and German Studies from Principia College, along with a PMP certification from the Project Management Institute.
Sean Coakley has joined OcuCue to oversee Global Business Development after working four years with Spectorsoft in Vero Beach in International Business and Channel Development. Coakley’s background also includes positions with MicroWarehouse/CDW and Veritas Credit Corporation in Connecticut. Coakley holds a BS from Southern Connecticut State University.
As the sales agency for VisualCue Technologies’ solution in the IP networking space, and an accredited MSP Alliance vendor, OcuCue LLC brings this new network monitoring system based on visual analytics to the global market. OcuCue delivers an approach to data comprehension that enables the human eye to quickly scan detailed information to extract status, relationships and trends, all with little or no training.
OcuCue’s customized network monitoring solutions are designed to address companies’ specific monitoring needs. With icons customized for each client, the client sets the parameters of what data and systems to monitor – there are no canned reports or queries for which analysts have to settle. The customizable icon changes as status changes, and enables engineers to resolve system issues in a much more timely manner. It speeds up work processes, and is a powerful, affordable IT management software solution.
For more information regarding OcuCue’s visual analytic network monitoring solution from VisualCue Technologies LLC, visit OcuCue.com or call 1.888.9OcuCue.
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About OcuCue LLC
OcuCue LLC is the leading provider to the global IP Networking arena of visual analytics solutions from VisualCue Technologies LLC. OcuCue is a privately held Florida corporation based in Vero Beach, FL. VisualCue Technologies LLC is primarily a technology development organization and an innovative visionary to business process management and business intelligence markets. It is a privately held Florida company. Follow OcuCue on Facebook, Twitter, or visit their website at OcuCue.com.
Posted in OcuCue, Press Releases
