
OCUCUE is the first technology company to offer visual analytic solutions to network engineers, enabling them to prioritize their data quickly and efficiently through the use of visual cues that are easy to comprehend and universally understood. OcuCue engaged The Alexis Agency to mount an integrated marketing and public relations campaign for the new brand.
Visit Client Website :: www.OcuCue.com
Reach :: How do you explain complex and innovative new technology in a manner that resonates with business executives and technical engineers alike?
Frequency & Consistency :: Develop a simple description and tagline for OcuCue’s revolutionary business solution: “See it. Fix it.” Committed to telling the new story in a style that cuts through clutter in an often crowded business-to-business market, The Alexis Agency produced a visually appealing logo, eye-popping direct mail materials, an engaging Web site, unique white papers and a comprehensive, long-term public relations program.
Results :: “Where do you go for help landing an innovative, new solution for the global internet cloud? The Alexis Agency created the brand, illustrated the technical solution, helped hook sophisticated customers with operations throughout 40 countries, and put us on the global map. All in five months.” Stuart Woodward, Managing Partner