Challenge :: Reposition a luxury building contractor’s residential paint division as a strong paint contractor that has grown on its own merit and expanded into the commercial market. Change the perception that Precision is only for the general contractor’s residential clients yet still maximizes the affiliated relationship.
Solution :: Create a strong brand identity, then visually tell the story of how Precision started and where it is today. Utilize both digital and print media for public relations and marketing initiatives and measurement.
Results :: It’s early days yet, but the colorful new logo, website, services brochure and :90 video that distinguishes professional paint contractors from run-of-the-mill painters are already capturing attention in the market. The video was producing impressive search engine ranking and hits within one week of being posted.