OWN ART. BE HAPPY. The Laughing Dog Gallery of Vero Beach showcases America's foremost artists and craftsman in an open, accessible retail environment both on and offline. Their focus is on originality and diversity in their artists as well as clientele.

Visit Client Website :: www.theLaughingDogGallery.com

Reach :: The goal was to develop a savvy, fun brand and marketing strategy utilizing the Gallery's passion for original, unique art and jewelry representing an eclectic range of personality and creativity. The Laughing Dog brand would be as expressive as the artists that make it up!

Frequency & Consistency :: Our illustrated tagline "Own Art. Be Happy" is a simple and amusing solution that communicates the pleasure of making art your own. We delivered the campaign promise in entertaining, unconventional ways. Now it is seen on buses, print ads, direct marketing campaigns, packaging, their Web site, social networking, and in numerous articles.

Results :: This highly successful campaign continues to permeate all aspects of the brand. Additionally, The Laughing Dog Gallery was recently voted #1 American Craft Retailer of the Year by Niche Magazine.