Fostering Transition
Established in 1902, Children's Home Society of Florida (CHS) is one of Florida's oldest and largest private non-profit organizations providing services to children and families. Recently, CHS implemented the Youth Transition Center, a pilot program to assist foster youth who are aging out of the system.

Visit Client Website :: www.YouthTransitionCentertc.com

Reach :: CHS approached The Alexis Agency to create an awareness advertising and public relations campaign that would incite and educate potential donors along the Treasure Coast. We set out to develop a strong sub-brand and public relations strategy for a $5 Million capital campaign that raises awareness among the regional community about the increasing needs of foster youth.

Frequency & Consistency :: We began with the most vulnerable and visible element – youth who age out of foster care. A campaign of poignant video and photography evolved into supporting collateral, including a brochure and reception invitations directed at donors, followed by a striking monochromatic print ad that both educates and influences.

Results :: The Youth Transition Center campaign made an immediate impact with regional media, resulting in numerous editorials and stories along Florida’s Treasure Coast. Donor prospects and donations have increased significantly as well as awareness of the critical issues facing youth aging out of the foster care system. We continue to cultivate the media exposure and garner results through the strategic approach of a strong public relations and advertising plan.